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Aperol brings its iconic Join The Joy experience to life with market takeovers in Cape Town and Johannesburg, featuring live DJ sets and cocktail masterclasses.
(Johannesburg, 2 April 2025) — Aperol’s iconic Join The Joy movement is painting the town orange again—this time with market activations that blend Italian flair, cocktail craftsmanship, and feel-good moments you’ll want to toast to. After successful stops at Cape Town’s Neighbourgoods Market and Time Out Market at the V&A Waterfront, Aperol’s final stop is coming to Braamfontein’s Playground Market this May.
Inspired by the buzz of an Italian piazza, the Join The Joy experience transforms local favourites into hubs of joy complete with Aperol Spritz masterclasses, DJ sets, chill lounges, and playful brand installations.
Discover the Perfect Pour in 3-2-1
At the heart of each takeover is a chance to master the iconic 3-2-1 method:
- 3 parts Prosecco
- 2 parts Aperol
- 1 part soda water
This golden ratio ensures the ideal balance of bittersweet, effervescent, and citrusy notes. Whether you’re sipping one at the market or learning how to make your own at home, this signature serve is the hero of the experience.
The events offer interactive cocktail-making sessions where the first 100 guests can mix their own Aperol Spritz (and redeem a complimentary one, naturally) under the guidance of a pro mixologist. It’s the taste of la dolce vita, no passport required.
Catch the Next Join The Joy Takeover
Whether you’re a long-time fan or Aperol-curious, this is your invitation to Join The Joy—a celebration of spontaneity and the simple pleasure of a perfectly poured Aperol Spritz. Catch the next one at Playground Market, Braamfontein in Johannesburg.
Entrance is free, and the first 100 guests will get the exclusive opportunity to take part in a complimentary Aperol Spritz masterclass.
Stay updated on upcoming events, cocktail inspiration, and behind-the-scenes joy by following Aperol Spritz on Instagram or Facebook.
