Under Armour Enters a New Era With UA Echo

The Lifestyle Shoe That Blurs the Line Between Sport and Street.

Under Armour is known for its relentless pursuit of performance innovation, creating gear that helps athletes push limits and break barriers. Today, the brand is stepping beyond the arena and into culture, making a bold statement with the launch of UA ECHO—a shoe that redefines what Under Armour stands for.

“UA ECHO was made for the game-changer – transformative and bold in their style. UA ECHO is for individuals who walk into a space and own it. They reflect their confidence, ambition, and relentless pursuit of what’s next.”

Sasha Chaplin

Senior Product Line Manager Sportswear Footwear at Under Armour

This isn’t just a new shoe—it’s a shift in identity. UA ECHO represents a deeper connection with the next generation of athletes and culture drivers, especially Gen Z, who see style as an extension of movement and self-expression. Under Armour is stepping off the court and field, expanding its influence into sportswear and street culture.

Designed with a bold, sculpted silhouette, innovative materials, and an unapologetic streetwear aesthetic, UA ECHO is built for those who don’t just move through the world—they make an impact. It’s a shoe that speaks the language of a generation that refuses to be defined by just one thing.

A Shoe Engineered to Disrupt and Define

UA ECHO makes an impression before you even take a step. It looks like it’s in motion—even when standing still.

The multi-layered monofilament mesh upper delivers both structure and breathability, giving it a sleek yet durable feel. At the heel, SlipSpeed™ technology brings true versatility—Under Armour’s signature convertible innovation that lets you go from a performance fit to a casual slip-on in one smooth motion. Built for fast transitions and even faster lifestyles.

The asymmetrical speed-lace system is designed for a secure, adaptive fit that moves with you, syncing effortlessly with the rhythm of the street. Translucent overlays and aggressive geometric lines complete the look—bold, futuristic, and made for those who move fast in sport, in culture, and in ambition.

A Balance of Fashion and Function

While UA ECHO is a style-driven shoe, it is elevated through innovation. Beneath its striking exterior, Under Armour’s signature full-length HOVR® cushioning provides the comfort, impact absorption, and energy return needed for an on-the-go lifestyle.

The lightweight, flexible outsole ensures effortless movement, making it a shoe that seamlessly transitions from streets to social spaces, from day to night. UA ECHO was designed to adapt—just like the people who wear it.

This launch paves the way for a wave of innovation, collaborations, and cultural moments that will reshape how Under Armour is perceived in footwear culture. The brand isn’t just stepping into a new space—it’s making sure its presence is felt.

The streets aren’t waiting for just another shoe. They’re waiting for something different. And with UA ECHO, Under Armour just delivered—loud, unapologetic, and unexpected.

Under Armour (NYSE: UA, UAA), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand’s innovative products are sold worldwide to athletes at all levels. The Under Armour Connected Fitness™ platform powers the world’s largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit www.uabiz.com. 

About Apollo Brands 

Established in 2015, Apollo Brands (Pty) Ltd is a sports and lifestyle brand distribution company with a quest to bring global leading brands to the South African consumer. Boasting strong experience in retail, product and brand, the company which is situated in Cape Town offers extensive reach into the wholesale distribution channels and a growing expanse of retail doors. Apollo Brands (Pty) Ltd acquired the distribution rights for Under Armour in January 2016.