Vans’ Upland Takes on Y2K: Inspired By Then, Made For Now 

The classic Vans Upland silhouette makes its bold return with modern updates for the next generation.

(Johannesburg, 02 December 2024) — Vans is rewinding the clock with the return of the Upland, a classic skate shoe straight from the brand’s archives. First launched in 2000, the Upland stood for progression in skate culture, style, and creativity. Now reimagined for the present, this throwback favourite is officially available in South Africa.

Inspired by the energy of the late ’90s and early 2000s, when the future was full of possibilities, Upland represents a generation that doesn’t ask, “Why?”—they say, “Watch me.” The reimagined Upland retains that fearless spirit, honouring the past while meeting the demands of modern life. 

Classic Look, Future-Ready

Famed for its bold, chunky silhouette and signature V-logo, the Upland returns as part of the Vans’ Always Out There collection, which includes bomber jackets, tees, accessories, and baggy pants. With its oversized tongue, padded collar, and retro design, the Upland delivers the vibes that defined an era. 

But this isn’t just a trip down memory lane. Upgraded with modern materials and construction, the Upland combines the best of the past with the performance of today. Available in three colorways (White/Black, Black/Black, and Vintage Sport Douglas Fir), this reimagined classic is an all new take on an icon.

Globally Inspired & Locally Rooted

In a world that feels more uncertain than ever, the youth of today are doing what they’ve always done: turning cynicism into creativity, building their own paths, and challenging the status quo. The Upland’s relaunch is grounded in the communities that Vans has always supported. 

Globally, the brand has partnered with culture-shapers in New York, London, and Tokyo who represent the next generation of the Off the Wall spirit. Locally, Vans is collaborating with rising stars who share this energy. K Keed, a boundary-pushing rapper from Cape Town, lordkez, a genre-bending musician with an unmistakable sound, and Francesco Mbele (AKA Franadilla), an innovative multimedia artist and DJ, are bringing their energy to Vans’ local campaign. Together, they embody what it means to be Always Out There.

Become part of a culture that never stops moving. Shop the Upland collection in-store or at Vans online and keep up with the brand on Instagram and Facebook.