You have thought about it for a long time and now you want to learn how to turn your skill or career into a profit-generating business. You are tired of being discouraged by your own thoughts and feel like you just need a new way of thinking so that you can start and follow through with your ambitions and dreams. You will now be one of the people that succeed when most fail because you will think differently. It will not be easy starting your journey in business but it’s worth it. The guidance between these pages will assist you to avoid common mistakes other people make.
If you are a high schooler, a graduate or unemployed struggling with drawing in more income, a NOMAYINI mentality could be just what you need to solve your finances. The post covid era demands that you generate income without making excuses and when necessary take education from wherever possible. NOMAYINI is influenced by township heroin (nyaope) addicts who employ business tactics daily to earn no less than a R100 per day every day without fail. This book brings a new perspective into the world of substance abuse education while teaching you about entrepreneurship. The book’s content goes further than any book has gone before with continuous supporting content available almost daily including discussions with the author Banele Rewo.
Nomayini: The Mentality You Need Before You Start Any Business is a business strategy and self-help book. The themes dissected in this book engage and relate to anyone with an entrepreneurial mindset or aspires to develop one. Nomayini means ‘anything’ in IsiZulu language. The term is slang used pervasively in the urban landscape and townships as a proposal or ‘pitch expression’ by Nyaope (heroin) addicts asking for ‘anything’ for or offering any help to passersby.
The South African youth is plagued by unemployment and many suffer from depression and anxiety due to hopelessness. The South African youth is disenchanted and demoralised. A shrinking economy, meaningless incubators, limited to no funding and access to educational resources defeats the youth daily. The youth is trying to enter industries and markets but without support from private and public resources, they lose battles that could have been success stories of youth business.
Drugs and alcohol are an escape route as they are easy to access within their immediate environment. With no access money for tertiary education and no support for small businesses, the youth turn into alcoholism and hard drug addiction. Townships that used to produce national sportspeople, entrepreneurs and professionals now produce criminals and addicts.
Even though there is a lack of support, the South African youth can now access education and opportunities with the advent of the digital age. But! For them to see opportunities amidst the challenges they have to remove their sights from expecting the government or private to initiate support and funding. Jobs are created before they are available. The socio-economic conditions the youth is going through right now need the youth to create opportunities. For them to create, learn how to identify and create from nothing. Nomayini teaches aspiring business owners and entrepreneurs how to identify opportunities.
A ‘NOMAYINI’ mentality exists in every young person by birthright. No one is born knowing what they will be when they become adults. For a large part of a person’s life, anything is possible. When they reach teens they can try anything, from any sporting code to any school subjects they choose or feel drawn towards. Even after having chosen their fields of study, in adulthood, they can turn into anything. There are always stories of Doctors who turn into business people in manufacturing or petrol attendants who turn into lawyers.
Every young person needs to remember that anything is possible and for possibilities to happen they need to realise that they have to be willing to be anything, do anything to be anything life requires them to be. They have to be addicted to their goals just as drug addicts are addicted to drugs. Drugs addicts do not go to sleep without having made R100 per day minimum to have three sessions of smoking. If a drug addict can raise R100 per day and R700 per week why can’t graduates raise money for start-up stock and start on their way to financial freedom? In most cases, it’s because they do not want to be seen to be doing anything either than the prestigious jobs they studied for. So they wait! They wait for requests for CV’s and then get rejection letters. They then try their hand at business then give up. ‘I don’t like selling’ or ‘I am not the selling type’ or ‘I am not good at selling’. This is one of the biggest lies the youth believes. This lie is not only misleading but also destructive because this lie hinders young people from starting their businesses.
Everyone sells something every day be it ideas to friends, qualifications to potential employers or skills, products or services to customers. Selling is not for poor people and it’s not a low skill job. It is a vital skill that can change one’s life not only in finances but in relationships with other people too. Looking at how young people who have turned to drugs turn into natural sellers and make R100 a day means just about everyone can sell when given the conditions needed. After observing how young addicts learn and apply the principles of business to get a daily income then youth can be taught the mindset before they are gripped by drugs.
